Hi, I’m Niclas.

I translate complexity into clarity. And messy briefings into ideas that work, fast.

As a one-man-unit, as part of your team, or together with great creatives I know.

I’ve been winning pitches, building international campaigns and guiding creative teams across industries, audiences and cultures at great Agencies for 13 years.

I combine strategic thinking with raw creativity

As a Freelance Creative Director, I understand brands and challenges quickly – and find surprisingly effective and creative solutions. Be it a holistic brand narrative, a disruptive TV campaign or just tons of catchy headlines.

I’m brilliant at being stupid

There is no formula for great creative work. You have to embrace and utilize the chaos – accepting to not know anything. Not knowing leads to better questions than knowing it all. So my job is to be stupid in the morning and smart in the evening. Or whenever the deadline hits. That’s what I am really good at.