PHILIPS ONEBLADE // ICON LEAGUEConquering the hearts and faces of players and fans in a new league.#concept #creativedirection #sports #culture We entered the pitch not to advertise. But to be part of the game. Part of of the fun. Of the excitement. And part of the players routine. With playful banter and native product integration instead of pure product placement. s.Oliver TOGGO View fullsize REWE FRoSTA petolo