SIEMENS HOME APPLIANCES // CAMPAIGNS
Name any home appliance … Yup, I made a campaign for it.
#copy #concept #campaign
For the Siemens Built-in Kitchen Appliances, we built an actual kitchen in the FvF Loft in Berlin – turning the process into a Social Campaign.
Collaborating with inspiring people from all over europe, we gathered ideas, perspectives and interested stories.
And then there was the polished TVC, based on the actual kitchen we build over months.
Surfing the third wave of coffee, we demonstrated the versatility of this new machine. Taking a deep dive into international café culture.
And then there was this lyrical experience with the flexInduction cooktop. That was fun.
WHAT I DID HERE
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WHAT I DID HERE 🤔
These were my first 360º campaigns, and productions where I was involved from briefing to execution. From sales folder to TVC. From action in the war room to action on set. I toured Europe with a small film crew to shoot content, content, content. I developed the taglines and ideas that held the global campaigns together.
