PAULANER SPEZI // SOCIAL MEDIA
Helping a beloved brand kick off its social game.
#creativedirection #social #community
Exciting pitch challenge: Paulaner Spezi was a social media lovebrand without even doing anything. So how can we launch own social accounts without losing fan accounts and brand lovers and ruining what’s already out there?
We made it all about the community. The mission: to become part of the culture and accelerate it – instead of trying to co-opt it.
WHAT I DID HERE
🤔
WHAT I DID HERE 🤔
Hand in hand with the Strategy and Social masterminds at OMG Fuse, I developed a big idea, lots of small ideas and an overall narrative that won us the pitch. From there on, I oversaw the launch of the social channels – testing, learning, challenging and improving on a daily basis.
